Any website’s main goal is to share information with the world. So, it’s easy to put text, pictures, videos, and audio clips on a website page that people can read or download. Your website is great, but no one knows about it. There are millions of domain names, and no one knows where to find certain information except for a few well-known pages. Web search engines that try to crawl the whole web, index all pages, and give search results for any keyword solve this problem. In general, search engines are the main way that people find websites.

Easy SEO Tutorial - Drive Traffic to Your Website From Google
Seo Plan

Visitors to your website are what we call “traffic.” If a site sells something, it needs traffic to be successful. There are no potential buyers and no business if there is no traffic. So, most website owners focus on ways to get people to their sites through search engines. Since Google gives relevant results and most people use it to search the web, these activities and page optimizations are mostly related to Google.

Google will send people to your site if it appears in search results. And because the most relevant results are shown first, and most people click on the top results, you need to get your page to the top of the search results. Search engine optimization is the process of reaching this goal (SEO). First, you must ensure that each page is optimized for a certain keyword or search phrase. This is because each search result for a keyword is different.

SEO has two parts: on-page optimizations and off-page optimizations. Any keyword can be optimized for a page by following a few simple rules.

Search Volume

To get traffic from Google, you need to focus on keywords people search for. So, optimizing pages for keywords that don’t get used very often makes sense. No one will visit your site even if you get to the top of a web search.

Competition

Don’t aim for keywords with a lot of competition. You won’t even be able to get on the first page of search results, let alone the top spots. Lower positions mean that there is little or no traffic.

Content

The content should be unique and give the reader something useful. Search engines, and Google, in particular, are pretty good at finding content that has already been published. Copying text from other pages is not allowed.

Keywords

Focus on the main keywords so that people will know what the page is about immediately. The search engines will also notice the keywords you put in bold; if you don’t use them too often, the page will appear in search results.

Backlinks

Off-page optimization means getting as many backlinks to your page as you can. Each link might bring in a few visitors, but the main reason is to get votes for your page. Google likes pages that have a lot of backlinks. How popular and important a page is can be seen by how many links point to it.